The first day of OR and lots of familiar faces. Kicking-off the show, the Outdoor Retailer Association held a state of the industry breakfast sponsored by The North Face. Topics included the environment and programs that encourage youth to get outdoors. Can't wait to see how this all fleshes out in the upcoming months. We announced a new iteration of our popular APEX brand that's specifically designed for outerwear. This new insulation features all the signature traits of continuous filament insulation in a package that is also thin, soft and 100% recyclable. Check out the press release for full details or stop by Booth#39037 to see for yourself. It's a stylishly warm solution for outerwear, footwear and gloves.

At the Rock & Ice Booth (5007), the men battled it out in Climashield Tug of War. Using a rope made of continuous filament insulation, the men competed for a North Face Cat's Re-Meow sleeping bag. Believe or not, the rope made of insulation can hold up to 9,000 pounds! It was a tough competition but Ellis Robinsion was the big winner. Congratulations Ellis! The women's competition takes place Saturday from 3:00 - 3:30 p.m.

Attendees at SHOT continued to place their bets on the Climashield roulette wheel. No, Climashield roulette is not like traditional roulette. The Climashield roulette wheel and table is an educational experience for those who aren't familiar with our insulation products. The table gives you the short story of who we are and what we do. Each icon on the board gives players fast facts about our insulation products and where you can find them - sleeping bags, outerwear, gloves and footwear. And unlike the Vegas strip, we're not taking your money. If you lose, you get a consolation prize. If you win, you walk away with a sleeping bag featuring Climashield insulation. Congratulations to the five players today who won premium poker chips sets! The fun continues tomorrow - stop by Booth#2350 to check it out.

The OR Show officially cranks up tomorrow and I'm sure we'll see some of you at SHOT here in Salt Lake. At the show, Climashield is focusing on a new insulation application for outerwear. You might have heard of APEX before but this one has been tailored specifically for jackets and pants. Stop by Booth#39037 to find out more.

And don't forget to sign up for the Men's Tug of War competition tomorrow that takes place at the Rock & Ice Climbing Zone (Booth#5007) from 5 - 5:30 p.m. We always say that we have the strongest, most durable insulation so we're putting our money where our mouth is! Contestants will play a traditional game of tug of war with a rope made of Climashield's continuous filament insulation. The winner will receive The North Face's Re-Cat's Meow sleeping bag, which features Climashield Green insulation. Sign up quickly - space is limited!

Climashield Booth# 2350

Las Vegas was abuzz with excitement today for the kick-off of the 2010 SHOT Show. At the Sands Expo and Convention Center, exhibitors showed-off the latest products and innovations for the hunting, fishing and military market segments.

For Climashield, it was the perfect setting to renew our commitment to the U.S. military (a customer we’ve held for over 25 years) and educate attendees on our latest insulation innovations. Today, we announced a new product for outerwear applications – an APEX branded insulation so slim that’s it’s the perfect fit for jackets and pants. Check out today’s press release for more details.

On a more playful note, Climashield invited guests of the show to stop by the booth (Booth#2350) for Climashield Roulette. At the Climashield roulette table, players placed their bets and spun the wheel in hopes that their bet would be the corresponding stopping point on the wheel. Four lucky winners came away with a sleeping bag featuring premium Climashield insulation – congratulations to our grand prize winners!

Stop by tomorrow for a chance to win a Climashield poker set including cards, dice and customized poker chips – all packaged in a luxurious box made of pine. You never know when you could get lucky – it’s Vegas …

CLIMASHIELD is kicking off the winter tradeshow season in January with the SHOT Show in Las Vegas and the Outdoor Retailer Show in Salt Lake City. We will be setting up shop to bring you the same renown continuous filament technology that is found in products offered by The North Face, Big Agnes, Kelty, Sierra Designs, the U.S. Military and many more.

Upcoming Trade Shows

Shot Show 2010

The Shot Show takes place from January 19th through January 22nd. Located in the Sands Expo & Convention center, the Shooting, Hunting, Outdoor Trade Show and Conference (SHOT Show) is the largest and most comprehensive trade show for all professionals involved with the shooting sports and hunting industries. It is the world's premier exposition of combined firearms, ammunition, archery, cutlery, outdoor apparel, optics, camping and related products and services.

Climashield is located at Booth #2350.

Outdoor Retailer Winter Market 2010

We are excited to be once again joining the Outdoor Retailer Winter Market Show. Starting January 21st and continuing through the 24th, the Winter OR Show is located at the Salt Palace Convention Center in Salt Lake City Utah. The Outdoor Retailer Winter Market Show is considered the most powerful buying event in the outdoor industry. 

Climashield is located at Booth #39037.

Check this video from last year’s Outdoor Retailer Winter Market.